Luiz Carlos Trabuco rightly is the Chief Executive Officer (CEO) of Bradesco. He has held this position for over seven years now. Luiz Carlos Trabuco holds a critical position in the Brazil’s financial industry. Bradesco is not only the second largest private bank in Brazil (was the largest before 2009) but also the second largest bank equity. Luiz Carlos Trabuco rose to the helm of Bradesco because he demonstrated (through other positions in the held in the company for 40 years) that he is a loyal and a results-driven professional who is customer-centered and desires to grow the company innovatively.
Before he began his career at Bradesco, Luiz Carlos Trabuco attended the University of São Paulo where he studied philosophy, sciences, and letters. Later on, he attended Fundação School of Sociology and Politics where he earned a certificate in Socio-Psychology. Luiz Carlos Trabuco then joined Bradesco in 1969 as a clerk when he was an 18-year-old teenager. As a junior staff of the company, he had to work extra hard to differentiate himself from the lot. His hard work paid off 15 years later when he was made the marketing director.
As the marketing director, Luiz Carlos Trabuco never disappointed those who appointed him. He worked on the bank’s communication channels and soon, they were recognized as modern and favorable for the members of the media fraternity. His impressive performance over the eight years as the marketing director earned him a new title, the executive director and president of Bradesco Previdência (one of the subsidiaries of Bradesco.) In his latest post, Luiz Carlos Trabuco signed a deal that would see Bradesco Seguros sponsor the Christmas Tree of Lagoa, in Rio de Janeiro for two decades.
In 1993, Luiz Carlos Trabuco was made the president of Bradesco Seguros. He ascended to the position from the post of executive vice president of Bradesco Seguros. Luiz Carlos Trabuco never wasted his chance to impress his superiors. He presided over the expansion of Bradesco Seguros. The company doubled in size; with the growth, came increased cash inflows. The expansion enabled Bradesco Seguros to cement its position as one of the most lucrative subsidiaries of Bradesco.
In 2009, Luiz Carlos Trabuco became the CEO of Bradesco. He is the second CEO to serve in the office since the first CEO & the founder of Bradesco, Amador Aguiar, passed away in the early 90’s. Luiz Carlos Trabuco assumed office when Bradesco was the talk of the town because the merger between Banco Itaú and Unibanco had thrown the Osasco headquartered bank off balance. The alliance pushed Bradesco to the second place regarding the control of the Brazilian financial sector by private firms.
Cognizant of the occurrence in the financial sector, the newly appointed CEO turned a blind eye on the dethronement of Bradesco. Instead, he chose to focus on the improving service delivery to all Bradesco’s esteemed clients. However, six years later, Luiz Carlos Trabuco oversaw the negotiations between Bradesco and the Brazilian branch of HSBC. He announced, with the blessings of Chairman Lázaro Brandão, that Bradesco was planning to acquire HSBC Brazil for $5.2 billion. A transaction that would be considered the biggest in Brazil that year.
The acquisition of HSBC Brazil would mean that Bradesco was on its way to reclaiming its position as the largest private bank in Brazil. In fact, with the purchase, Bradesco dethroned Itaú Unibanco in some aspects such as branch network, number of account holders, and total investment funds. While Itaú Unibanco maintained leadership in some areas such as assets, deposits, and loans granted, Bradesco is giving Itaú Unibanco a run for its money.http://www1.folha.uol.com.br/mercado/2017/10/1926427-sucessao-no-bradesco-vira-alvo-de-aposta.shtml