Wondering what is in store next for FreedomPop? Recently an article featured on Venture Beat reviewed their most news: Launching their service in Spain with the introduction of zero-rated access to WhatsApp.
They created an uproar in the cellular market by offering free minute, data, and text messaging packages. Initially the service was only available in the United States, however in September they began offering packages in the United Kingdom, and now their expansion into Spain represents their third market.
WhatsApp is a messaging service which does not rely a user having SMS. Instead it is a free app that uses your data plan and internet browser to connect you with other users. It is available for Android, iPhone, and other platforms, and it allows customers to message each other regardless of what type of phone they are using.
In the United States, WhatsApp has been acquired by Facebook. However, what makes the launch in Spain different is the fact that FreedomPop is not partnering with WhatsApp or Facebook for the launch. Instead they have created a unique platform that works for them. Co-founder Stephen Stokols states, “Our aim is to disrupt local markets in a way that will also help us gain traction with their residents. WhatsApp is the most popular texting app in Spain, so launching our service via their app will help us gain traction.”
The launch of FreedomPop’s services in Spain via a zero-rated application may represent successful way for them to expand to future countries.
The full article is available at http://venturebeat.com/2016/04/20/mvno-freedompop-has-a-grand-plan-to-sign-you-up-zero-rated-whatsapp-access/
Read more at this review of FreedomPop: http://www.androidcentral.com/freedompop-offers-unlimited-access-its-wifi-network-5-month