The past few years has seen OSI Group’s management shift focus on new markets across the globe. Having realized the potential of, and the availability of new markets for their products, the managers directed investments towards exploring such markets. Some of the strategies for global expansion include mergers with, and acquisition of other existing businesses in various locations in different countries. The following section discusses the main verbs that apply to the group’s global strategy.
OSI Group has acquired a number of existing businesses in a bid to grow its businesses. One such acquisition was that of Tyson Foods in Chicago in a move that was targeted at meeting the demands for of the customers in the area, through increased production. Other acquisitions include Flagship Europe and Baho Foods. The acquisitions have enable the group to strengthen its capabilities to provide a range of customer-driven and affordable products to suit its customers’ needs and spread its wings to reach new customers. By acquiring other firms, the group’s strategy is to bring on board companies who have a better knowledge of the markets and have already established customer base that the company can take advantage of. The ventures into the Spanish market of poultry processing, has also created a new global experience for OSI Group.
Consolidate, Diversify and Expand
OSI Group seeks to achieve three major things in its acquiring different firms. One is to consolidate resources and ideas from the firms it acquires to be able to forge ahead as an even stronger entity. Two is to diversify its product portfolio to meet the demands and needs of its target market. The management appreciates the fact that different individuals will want different products at any given time. By diversifying, the group is able to reach many more consumers. Three is to be able to expand by entering into new markets. They key to any successful business is the ability to identify and make the best out of available market opportunities.
For several decades now, OSI Group has worked its way through the ladder to become a global leader. Through excellent relationships with its customers, use of technology and continuous efforts to explore market opportunities, the company has grown from a small butcher shop to the world leader in food processing. As the companies continues to leverage on its strengths as the market leader, the future looks even brighter for them.
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