Nicholas Kraft Globalizes L’Oreal’s Product

Nicholas Kraft is the current acting Vice President and the network head of Human Development at the World Bank Group. He is the general manager at L’Oreal and the former Vice President of Global Business Development in the same company. Among other positions held in the same company are general manager, marketing director, and deputy general manager at different parts of the globe. L’Oreal is a private company in France that deals with main cosmetics and developmental activities on hair, skin, make-up, sun protection, and perfume among others.

As the senior and the Vice President in charge of Global Business Development Nicholas Kraft together with other company leaders, L’Oreal Paris held the second yearly show in late September 2018. The main objective of the show was to showcase the new looks of the season, and for the company to get a chance to highlight its commitment towards making beauty and fashion easily accessible across the globe. The event was open to members of the public through, and some of the topmost celebrities in the fashion and beauty industry attended.

Nicholas Kraft is widely recognized for his strong work ethics dedication. In preparation for the big event, he the company’s Global Artists Val Garland and StephaneLancien had 70 different and new make-up looks and hair designs that were uniquely special for the show. There were also models 13 of them for the fashion brands who displayed jewelry from the show’s partner Chopard. The show which took more than eight days was under the determination and dedication of the employees and leaders so as to attain success.

Nicholas Kraft’s goal to ensure the globalization of the company products was seen from the efforts to put up huge screens that displayed the event’s activities to many people including tourists and passersby to watch it for free from the river banks of Seine. There were also drones that were filming the whole event and direct broadcasting to more than 30 countries. Nicholas Kraft is surely going to a greater extent to ensure that L’Oreal is taking its products out to the world.