Are you tired of living in sweats so you can try to get a hard body? After all, isn’t half the fun of having a hard body showing it off?
Fabletics is a relatively new player in the athleisure wear space. Kate Hudson lends her sense of taste to the clothing line, offering her suggestions on Kate Picks. She also lends her face to much of the advertising, which has helped get this long of clothing dubbed the Kate Hudson brand.
Unlike a lot of designer or celebrity clothing lines, one of the selling points for Fabletics is affordability. By selling it as a subscription to a monthly outfit for $49.99, the company can buy in bulk and provide some serious savings to its VIP members, who pay about half the retail price.
If you only want to shop them occasionally, you can skip the membership and pay the retail price. However, with the first outfit in Fabletics being super discounted to just $25 and the option to “skip” the month if you choose, the membership is very tempting for a high percentage of their customers. The membership is $49.99 automatically charged to your credit card every month, unless you log in by the fifth of the month to opt out for that month.
If you do not pick an outfit that month, your credit of one outfit per month builds up until you choose to get outfitted again. Returns for store credit or exchanges on Twitter come at no charge. Returns for cash reimbursement involve a small restocking fee.
Fabletics began as an online retailer, but they are now establishing storefronts at locations like the Mall of America. This is expanding their current customer base to people who prefer the more traditional offline shopping experience.
Just like their website model, their brick and mortar stores emphasize an outfit based shopping strategy. This helps make sure customers know what to pair with their favorite new leggings, sports bra or tank top to get the artsy look Kate advocates.
For individuals who like to dress well, but do not have much confidence in their ability to match things up, this approach is a boon to their ability to strut their stuff at the gym. Bonus: It all comes at a consumer-friendly price point. See: http://www.fabletics.ca/kates-picks.htm
But you do not have to be fashion challenged nor averse to shopping online to be a fan. The fashion savvy can mix and match existing outfits to their heart’s content, whether bought online or in store.