Coffee: A Niche Market That Knows No Boundaries

Few food items have the potential to serve both as a treat and as a medicinal supplement.

Coffee, however, falls into this category.

For years, coffee has been a cultural treat.

Even popular TV shows such as Friends show people regularly gathering at their local coffee house just to socialize.

Whether or not shows like Friends know this, they are supporting the coffee industry by showing one of the things that coffee can offer consumers: a good time.

Coffee houses give people places to meet up and spend time together.

People meet at coffee houses for many reasons, including

  • meeting their book club or other clubs
  • to discuss business
  • to complete school work
  • to gossip
  • to date
  • to have a quiet, serene place to read the morning paper
  • to simply relax

If local businesses see how profitable coffee can be, you can be sure that big business is also noticing this trend. Read more about Bernardo Chua on Caja Mediterraneo

There are some well-known names in the coffee game, such as Folgers, Maxwell House, and even Starbucks.

Some of these companies even put out ads for coffee. In some of these ads, actors would reach for their coffee before reaching for anything else.

Are these ads created to subliminally cause people to feel as though they need coffee?

These ads simply serve as a reminder of some of coffee’s benefits: stimulation and even relaxation.

Because coffee has become such a huge market, it has literally become a treat in that people and companies are able to sweeten it and give it any flavor.

Nowadays coffee-lovers can ingest vanilla or mocha-flavored coffee by conveniently stopping by their local grocery stores, by hitting a drive-thru, by or fixing themselves a coffee right in their very own homes.

Coffee has also become a treat in that it can be served cold, giving consumers even more options and more reasons to drink coffee as a dessert beverage.

While coffee companies have surely found their place in the coffee industry, there is one particular network marketing company that has, as well: Organo Gold.

Organo Gold was founder by Bernardo Chua and is at the forefront of coffee in the Direct Sales industry.

Bernardo Chua chose one main ingredient for ORGANO’s gourmet coffees: Ganoderma, an herb that has been around for many years.

Ganoderma is also present in Organo Gold’s other products.

Learn more: https://ca.linkedin.com/in/bernardo-chua-b96b54aa