ClassDojo Continues Impressive Growth

Parents are notoriously hesitant to try out new methods with their children’s education, so it is always a little bit surprising when a new educational tool takes hold as forcefully as ClassDojo has. In fact according to the San Fransisco Business Journal ClassDojo is now being used in an astonishing 90% of Kindergarten through 8th Grade School districts in the United States. The reason ClassDojo has taken off in such a way is remarkably simple: it provides a solution to an age-old problem in education — how do we make communication between teachers, parents, and students simpler? Cofounder of ClassDojo Sam Chaudaray summarized it best when he said, “The idea is to help parents guide conversations at home and support or enhance the learning and development their kids are doing at school.”

It is no secret that a majority of parents struggle to find the time to balance their work schedule, their personal life, and the school and extracurricular demands of their children’s schedule. Finding time to communicate in an in-depth manner with their children’s educator can feel almost impossible, not to mention the fact that teachers are balancing relationships with upwards of 20 kids and their families. That’s where ClassDojo comes in. By creating a virtual community platform for all parties to communicate, ClassDojo empowers educators by giving them an opportunity to reach out to parents at any time. Additionally, ClassDojo creates a positive culture centered on transparency by allowing teachers to inform parents of the daily schedule of activities. Gone are the days of a once-a-semester meeting. Now, parents and teachers can develop a connection that will result in a better educational situation for our students.

As parents we all want the very best for our children and oftentimes this means taking an active role in their education, however, sometimes it is difficult to figure out how to do that without becoming a “helicopter parent.” Luckily, ClassDojo offers a ground-up change in the way we view communication in the school setting. With such a dynamic solution it makes sense that ClassDojo is now in over 2 out of every 3 schools and raised $21 million during their second round of funding. As we move forward, only the sky seems to be the limit for ClassDojo.

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