The Brazilian Tourism Industry And It’s Importance To Guilherme Paulus

Speaking to Guilherme Paulus, you start to get a sense of understanding why the Brazilian Tourism industry is so important to him. This is the industry where he first invested in 1972, and it has rewarded him to the extent that he is now considered one of the wealthiest individuals in the country.

Starting a company at only 24, he was able to grow the same to the largest tour operator in the country with offices in virtually all cities and towns in the country. This journey was no bed of roses as he had to overcome crippling government regulations and a lack of clients to get here. CVC was founded as a travel agency, but after his partner left the company, Guilherme Paulus would slowly transform it into a tour operator. His first nine years were the hardest, and he only caught a break when he was approached by a Mercedes executive seeking their services in an upcoming trip they had planned. The bidding process would see him lower his costs to the bare minimum which helped him secure the contract. His journey to the top had officially begun. As the days went by he would approach other corporations with proposals and this is how CVC was able to secure corporate clients.

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His company was at this time growing rapidly and was generating some interest from various quotas. During an interview, Guilherme Paulus stated that he would one day take the company public given its size and growth at the time. The following day he received offers from banks and private equity groups offering to underwrite their IPO. He would, however, sell a 63 percent stake to the Carlyle group. By the time of the sale, he had already established the GJP network. The network was running a number of hotels located all over Brazil. Guilherme Paulus had spotted an opportunity in the hospitality industry and being the entrepreneur he is; he could not let it pass. The group has grown to own more than 19 hotels and resorts. They boast of owning more than 3,000 rooms with an estimated value of six hundred million dollars.