OSI Group’s Global Expansion Strategy

The past few years has seen OSI Group’s management shift focus on new markets across the globe. Having realized the potential of, and the availability of new markets for their products, the managers directed investments towards exploring such markets. Some of the strategies for global expansion include mergers with, and acquisition of other existing businesses in various locations in different countries. The following section discusses the main verbs that apply to the group’s global strategy.

Acquire

OSI Group has acquired a number of existing businesses in a bid to grow its businesses. One such acquisition was that of Tyson Foods in Chicago in a move that was targeted at meeting the demands for of the customers in the area, through increased production. Other acquisitions include Flagship Europe and Baho Foods. The acquisitions have enable the group to strengthen its capabilities to provide a range of customer-driven and affordable products to suit its customers’ needs and spread its wings to reach new customers. By acquiring other firms, the group’s strategy is to bring on board companies who have a better knowledge of the markets and have already established customer base that the company can take advantage of. The ventures into the Spanish market of poultry processing, has also created a new global experience for OSI Group.

Consolidate, Diversify and Expand

OSI Group seeks to achieve three major things in its acquiring different firms. One is to consolidate resources and ideas from the firms it acquires to be able to forge ahead as an even stronger entity. Two is to diversify its product portfolio to meet the demands and needs of its target market. The management appreciates the fact that different individuals will want different products at any given time. By diversifying, the group is able to reach many more consumers. Three is to be able to expand by entering into new markets. They key to any successful business is the ability to identify and make the best out of available market opportunities.

Overview

For several decades now, OSI Group has worked its way through the ladder to become a global leader. Through excellent relationships with its customers, use of technology and continuous efforts to explore market opportunities, the company has grown from a small butcher shop to the world leader in food processing. As the companies continues to leverage on its strengths as the market leader, the future looks even brighter for them.

About OSI Group: www.careersinfood.com/osi-group-company-1088.htm

OSI Group From Small Scale To Large Scale Company

When you are an entrepreneur one of the greatest stories is that of the OSI Group. The humble beginnings of OSI Group were started in the immigrant experience. Otto Kolschowsky was a German immigrant that in 1909, after arriving in the United States, opened a retail meat market and butcher shop with his sons. The area was on the West Side of Chicago in Oak Park, he served his community. He worked tirelessly in those beginning years and then he decided to go into the wholesale business and in 1928 the company was rebranded as Otto and Sons, decades later it was still a strong and vital part of the community, even after the Second World War.

At the end of the Second World War the family business would make an alliance. Ray Kroc was working on opening the firs McDonald’s restaurant in Des Plaines, IL. he was still just a franchising agent for the founders of Mcdonald’s. The fateful handshake agreement that Kroc made with Otto and Sons to be the franchises first supplier of ground beef would grow OSI Group into the globally recognized corporation it is today.

The next two decades saw Otto and Sons grow and with the invention of flash freezing in the 1960’s became one of four meat suppliers for McDonald’s when they later consolidated the franchise. Otto and Son’s became OSI Industries in 1975, after opening their first fully dedicated plant to McDonald’s hamburgers in 1973. Otto and Son’s were still a stable local market provider but also a Midwest provider to one of the fastest growing corporations.

The company was handled by the Kolschowsky family and the son’s of Otto and Son’s had reached time for retirement. The company were going to need new leadership as they were staring to grow globally, Sheldon Lavin was chosen for the company in 1975. Sheldon played a key role in the capitalization process when he worked as a consultant for OSI Group in 1970.

The next few decades saw the OSI Group grow on a global scale. They have diversified their production efforts including protein products, sausage links, pizza, and yes hamburgers. The companies headquarters are still located in Chicago where it all began but has the reach to many countries abroad as well. The company has won many awards and focuses on the impact environmental of modern foods.

For details: www.creativefoodseurope.eu/osi-group