Brad Reifler is a successful entrepreneur who is best known as the founder and Chief Executive of Forefront Captial, a company he began in 2009. Prior to his time with Forefront Capital, he was the founding partner, Chairman, and Chief Executive Officer of Pali Capital, a company focused on global financial services. About.me tells his first business was Reifler Trading Company, purchased by Refco where Reifler was known as a star trader. He has also worked for notable companies like Sino Mercury Company, Genesis Securities, European American Investment Bank, and Foresight Research Solutions.
Reifler graduated from Bowdoin College with a degree in Economics and Political Science, according to CrunchBase. He has been working and building a solid career in the finance industry since the early 1980’s when he founded his first company. He has taken numerous opportunities and leaps in the world of finance and they have all paid off, most notably during his 13 years with Pali Capital where he took the company soaring into around $200 million in profits.
Reifler has recently outlined some steps for investors to keep their losses at a minimum, and with his excellent track record, these are tips that should be headed. He outlines how people should refrain from investing all their money in the stock market because it’s important to consider the safety of your funds. The market can be rocky, and while you can make a good profit, it’s also easy to lose your hat if you put all your eggs in one basket.
Knowing your fund managers is incredibly important. You are trusting these people with all the money you are investing, it is vital that you know them and have some trust in them before allowing them to manage such an important facet of your life.
Finally, know why you are interested in investing and what your goals are. If you find one of your investments is particularly successful, continue to add funds to it. You have to be involved in what you are doing and why you are doing it.
Reifler has a great understanding of the 99% when it comes to investing. At one point in his life he invested in a 529 college savings plan for his children, but when it was time to cash out to pay for their education he found the account had less in it than when he originally started it because it had suffered a loss. Reifler realized after that and his father in law requesting his help in investing, the middle class needed more investment options. Reifler has since began a quest to make changes in how investing works and focuses his attention on non-accredited investors who have always been overlooked in the investment world. People are becoming more educated about the stock market, and now a task force has emerged that is trying to do away with the 32 year old regulations that specify income requirements and net worth requirements.
Together with his company, Reifler is working to overcome investor fears after the 2008 financial crisis and be a firm for the people that provides a way for the middle class to get into the investment market. His journey can be followed on Twitter @BradleyR or on his official website.